Feb

Meet the Dasher: Regional Marketer Experiencing Hong Kong Culture

As the borders of Hong Kong begin to open up, we are thrilled to welcome Ashley Ho, Regional Marketing Manager, from Singapore. We caught up with her during her trip to gain a better understanding of her role and to get to know her on a more personal level.

Hi Ashley! We finally get to see you in person after working with you virtually for over a year. How’s HK so far?

A: So much sights to see! I haven’t been to Hong Kong in years and coming back for work is such a new experience. I was fascinated with the Lunar New Year decorations, especially the lantern display on Lee Tung Avenue. It was also my first time attending the Happy Wednesday Event at Happy Valley with some of our tenants in Hong Kong. I even tried horse betting, and I WON! What a great sign to start the year of Rabbit 😀

During this trip, I am excited to visit Dash HQ, to understand the operations here, and to discuss with different departments on how we can collaborate and align with the company’s goals. This will help my role as a regional marketer, and I hope to share the experience in SG with teams in HK as well. I’m also stoked to stay in Dash Living on Prat especially after seeing it in pictures and videos shared by the Marketing team in HK!

How would you explain your own role?

A: It has been an exciting journey in the past year, especially when my role has been shifted to regional scope recently. I work alongside with regional team to develop marketing strategies, global brand propositions, and marketing initiatives across all regions. In addition, I devise and align guidelines for local marketers, including social content, tenant communications, and brand partnerships.

What are the greatest success/achievements in Dash Living that you’re proud of?

A: So many haha! If I were to name a few, it will definitely be the social media growth for the Singapore Instagram account. We started with 500+ followers and now we’re at 3,000+ followers and growing! Our social reach has also increased 6x which proves our content is getting better and more relevant to our audiences. We also work very closely with the Community team to enhance our tenant experience throughout the tenant journey. We hope Dashers from all over the world will enjoy their stay in Dash Living, make new friends during events, and be connected to the community.

Check out our 20+ curated perks here

It’s great to know you have accomplished so much here! Let’s get a little personal, how do you usually spend your free time?

A: I’m a huge believer in work-life balance and advocate it to my team, so no work during out-of-office hours for sure 😛 I’m a couch potato so I spend my time watching Netflix and many Korean and English shows. I just finished Glory and it’s really good. The drama, the rage, the fashion!

I am also exploring tarot and oracle cards at the moment. It has been such an interesting experience learning about the cards, doing readings, and improving my state of mind and mental health.

Please do a reading for me your next trip in HK! Lastly, what is one quote you live by.

A: haha ok! My quote has to be “Dream Big, Start Small”.