How Staying Fab Impacts Real Estate Value

Real estate firms like us at Dash Living are increasingly putting community at the front and center of our business. But an even bigger reason than that, we are committed to optimizing tenant experience to ensure expectations are met to increase value. To do this, we are actively engaged in creating shared experience opportunities for tenants and providing a range of lifestyle perks to enhance their lifestyle.

1. Committed to Community

Community, it’s a journey &  a critical part of the company value system. It flows from the top. Training your Community team to be hospitable with guests does not work. It has to be embedded within the working culture. The touch points and micro-experiences make each tenant feel valued.

As highlighted by Harvard Business Review, a strong community helps the business model grow: 

• Enthusiastic tenants help acquire new tenants, resulting in lower customer acquisition costs and a tight viral loop. 
• Tenants loath to abandoning community, resulting in increased member retention and improved lifetime value. 
• Tenants support other members in that community, resulting in high gross margins due to a lower cost of service.

2. Creating Perks

The second way to add value to your real estate business is looking for ways to add value to tenant lives. Our tenants enjoy an exciting variety of lifestyle benefits or “perks” with local businesses. We provide free access to various co-working spaces, free gym membership, a multitude of wellness, dining, and shopping options with discounts, and more.

3. Events for Everyone

In 2020, we hosted a range of lifestyle events such as yoga, bakery, and fitness to tailor to every tenant’s needs. Not only does this provide ample opportunities to mingle and get to know tenants on a more personal level, resulting in increased tenant happiness and loyalty. Bringing tenants together online or offline is a win for both your business and adds more than just financial value.

4. Befriend your Tenant

5. Operation Hereos

You can collect community insights and gain product feedback and service improvements to add value to everything you do. Remember, this is a crucial step to build and maintain tenant loyalty & retention. You can add value to a product or service by improving the product based on tenant feedback. 

While you want to add increase your real estate value, you also want to be cautious that you do not spend all your resources in one basket. So do some research, start planning and discuss with your team leaders.